Nike claims it is really time to stand up for equality in a new advertisement marketing campaign.

The organization on Sunday introduced a star-studded small film titled “Equality” to mark Black Record Month.

The advertisement capabilities Nike-sponsored athletes LeBron James, Serena Williams, Kevin Durant, Gabby Douglas, amid other folks, “amplifying their voices in an exertion to uplift, open up eyes and convey the positive values that sport can characterize into wider concentration,” the organization claimed.

Actor Michael B. Jordan voices the movie, and singer Alicia Keys performs a rendition of Sam Cooke’s “A Change is Gonna Appear.”

“Is this the land history promised?” Jordan claims. “Below, within these lines, on this concrete court, this patch of turf, listed here, you’re outlined by your actions — not your appears to be like or beliefs.”

Nike will feature adverts from the campaign on social media, billboards and posters throughout cities in the United States and Canada. It will also market “Equality” branded T-shirts and shoes as section of its yearly Black Background Month assortment.

Attire from the marketing campaign will be worn by Nike athletes in the course of NBA All-Star weekend.

Nike claimed it is donating $5 million this yr to businesses like MENTOR and PeacePlayers, which it claims “progress equality in communities” throughout the region.

Linked: Professional-Trump boycott calls observe Super Bowl adverts

Nike’s new marketing campaign comes a single week after several providers introduced ads about inclusion and acceptance for the duration of the Tremendous Bowl.

Budweiser, 84 Lumber, Coca-Cola (COKE), Airbnb, Kia and Tiffany (TIF) had been among the the makes that functions messages about immigration, equality and environmentalism.

— CNNMoney’s Ahiza Garcia contributed to this story.

CNNMoney (New York) 1st revealed February 12, 2017: 12:51 PM ET





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